WTRF-TV, channel 7, is the West Virginia Media station for Wheeling, West Virginia and Steubenville, Ohio and is a CBS-affiliate. Owned by West Virginia Media Holdings, the station has studios on 16th Street in downtown Wheeling.

WTRF signed on for the first time on October 24, 1953. Its call letters came from two radio stations that the original owners had put on the air in 1947. They were sold off to finance the television station. WTRF was originally an NBC affiliate but also carried some programming from ABC. In 1979, WTRF became the area's first station to use videotape rather than film. The station began phasing out ABC programs in the late-1980s in part because WTAE-TV in Pittsburgh was widely available in the area over-the-air and on cable.

On January 7, 1980, WTRF swapped network affiliations with WTOV-TV and became a CBS affiliate. NBC had struggled in the ratings for a number of years at the time and WTRF wanted a stronger affiliation. Once one of West Virginia's most respected stations, WTRF fell on hard times in the 1980s due to ownership instability. From the early-1980s through the mid-1990s, it went through three different owners. Adams Communications bought the station from Wesray Corporation in the mid-1980s but ran into financial trouble and sold most of its stations, including WTRF, to a company headed by former Adams vice president Paul Brisette in 1991. Brisette himself was nearly brought down by financial issues and merged his group with Benedek Broadcasting in 1996. West Virginia Media Holdings bought the station in 2002.

WTRF-TV Website: wtrf.com